Target Market
In the United States, greeting cards have traditionally been popular among a wide range of demographics. While women have historically been the primary purchasers of greeting cards, accounting for approximately 80% of card sales, the market extends to include people of various ages and genders.
Women often spend more time selecting cards, buying multiple cards in a single purchase, and also considering factors like personalization, design, and sentiment.
According to the greeting card association:
6.5 billion greeting cards are sold in the U.S. each year.
With a US population of 254,000,000 individuals that are 16+ years old, that’s quite a large market of potential buyers. And a huge opportunity.
Unlock Limitless Opportunities with Our Patented Greeting Card Technology.
A smart investment for e-commerce businesses. Our patented keepsake opens the door to untapped revenue and growth opportunities. Seamlessly integrate our technology into your online business for a competitive edge and unique selling proposition that captivates customers and distinguishes you from competitors.
Product
A unique & timeless personalized card gift that can be easily displayed on a wall or tabletop.
The front of the card is a 9" x 11" picture frame, and the back of the frame opens like a regular greeting card.
Artisin Cards™ include:
● Frame, Polystyrene 7 x 9 in
● Corrugated Filler
● Face card with 4 hi-tack tape areas
● Lo-tack piece of tape
● 2 push pins
● Dimensions:
o Length: 9 ¼ inches
o Height:11 ¼ inches
o Inside dimensions of the frame: 7 x 9 in
o Mat window opening: 4 ½ x 6 ½ in
e-Commerce Ready
Revolutionize Your Selling Strategy with Our Patented Greeting Card Technology.
Our platform offers a range of selling options, from customized digital greetings and keepsakes to bulk and corporate orders. With our technology, e-commerce businesses can offer their customers a unique and personalized way to send greetings for any occasion, from birthdays and holidays to weddings and corporate events.
Our user-friendly, customizable platform allows businesses to tailor their selling strategy to their target audience and stand out in a crowded marketplace. By investing in our patented technology, e-commerce businesses can take their selling strategy to the next level and tap into the growing demand for digital and personalized greetings.
Future Markets
Photography
The photo industry is another major future target market. Many consumers will immediately recognize the many possibilities with Artisin Cards™ and purchase them without the art print, using it instead with their own 5 x 7 photograph.
Birth Announcements
Birth announcement cards are yet another future target market. In this case the Artisin Cards™ would be pre-printed with space for parents’ names and the baby’s name, weight, and birth date. These Artisin Cards™ would be sold with blue and pink frames.
School Photography
School photography is another attractive future market. To personalize the Artisin Cards™, students would fill out a pre-printed questionnaire that asks for information such as favorite subject, favorite teachers, favorite sport, etc.
Artwork
The artwork on the merchandiser can feature specific images that would appeal to certain markets for distribution. For instance, cards with photos of animals would be distributed by pet supply stores, cards with floral arrangements could be offered at floral shops, cards with photos of famous art pieces of art could be sold at museum gift shops, and cards with theme park characters and attractions can be sold in the theme park gift shops. Artwork can be curated to a brand or theme or utilize art publishers and art licensors like Wild Apple.
Brick & Mortar Retail
Because retail floor space is always at a premium and dollar return per square foot is a “vital statistic” in retailing, Artisin Cards™ has an additional advantage for the retailer. From a card line standpoint, the footprint of the Artisin Cards™ display (2 foot x 2 foot) is very small, yet over 1,000 different cards can be created from the materials available on a single display. Key components of the Artisin Cards™ display unit can be converted for use on slat walls, allowing the retailer the flexibility to carry additional art images, if they choose.
Traditionally, greeting card displays take up a 4-foot x 4-foot section 16 sq. ft., which accommodates approximately 126 cards. By giving the customer flexibility to “mix and match,” Artisin Cards™ provides many more choices per square foot of floor space – 2' x 2' = 4 sq. ft., and more choices generally translate into more sales. Artisin Cards™ offers a wire display that is versatile. It can be either freestanding or mounted on a wall to suit the retailer’s preferences and space requirements.
Display
Compact 2-foot by 2-foot merchandiser holds over a thousand possible cards
Flexibility
Adaptable to any type of retailer
The wire display is versatile – it can be either freestanding or mounted on a wall to suit the retailer’s preferences and space requirements
Can be placed in locations where space is extremely limited
Maximizes product exposure
Makes it easy for the shopper to view and select from endless combinations
*2021 US Census Bureau